
As art director, I designed a brand new furniture brand rooted in craftsmanship and authenticity. Entirely produced in the Netherlands, the collection reflects a pure and timeless design language, combining honest materials with precision detailing.
Created specifically for the project market, the brand offers durable, refined pieces that bring warmth and character to public and professional spaces. Every design embodies the essence of Dutch craftsmanship: minimal, functional, and beautifully made to last.
2026 product launch
Photos by Jarien Geels